Content. Social Media. PR.
ABOUT ME
I have always been a storyteller.
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Even before I could write, I was drawing tales and reading my own bedtime stories. When I could write, I picked up a pen and never stopped.
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My background in communications spans agency, corporate, nonprofit and media fields. I earned a bachelor’s degree in public relations from University of Florida, where I received the Florida Public Relations Association Award and Dean’s Cup for Scholarship. I cut my teeth in the ad-agency setting and now work full time as a freelance writer. My clients include marketing firms, corporate marketing departments, small businesses and startups.
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As a content marketer, I always strive to find the story behind an organization. I believe the key to content marketing is to deliver a compelling narrative that speaks to customers at each stage of the buying journey.
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A few fun things.
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Along with content marketing, I love writing fiction, reading, karaoke and The Beatles (yes, Ringo Starr once gave me a head nod). I am an endless resource of pop-culture knowledge and take every opportunity to dress up in a silly costume.
"A word after a word after a word is power."
Margaret Atwood
BACKGROUND
April 2018 - present
CONTENT WRITER AND OWNER, J.LEGG COMMUNICATIONS LLC
Write, edit and plan a variety of strategy-driven content, including web copy, blogs, emails, newsletters and case studies
Lead social media initiatives for multiple clients, which involves planning social media and advertising strategy, developing content across several platforms (Facebook, Instagram, Twitter and LinkedIn), monitoring day-to-day social interactions, and using metrics to drive growth
Create powerful public relations strategy and tactics, such as news releases, media pitches and speeches, that coordinate with clients’ wider marketing initiatives
December 2015 - April 2018
COMMUNICATIONS SPECIALIST, DAIGLE CREATIVE
Developed marketing, communications and public relations initiatives for more than 15 agency clients, including external and internal communications for corporate, nonprofit and government organizations
Managed four social media accounts, including developing calendars, ad campaigns and evidence-based strategy
Wrote, managed the development of, and kept metrics for four new websites, including Daigle Creative’s site redesign
Served as project manager for four clients and wrote news releases that resulted in dozens of print, TV and radio hits
Crafted compelling stories for clients’ marketing materials, such as annual reports, brochures and newsletters
January 2015 - May 2015
PROGRAM ASSISANT, UF GRADUATE CERTIFICATE IN FUNDRAISING MANAGEMENT
Worked with Professor Kathleen Kelly to recruit students for UF’s new graduate fundraising certificate program
Wrote content for the website and a news release that resulted in six news stories
June 2014 - May 2015
CORPORATE COMMUNICATIONS INTERN, GAINESVILLE REGIONAL UTILITIES
Engaged GRU’s more than 800 employees by writing content for its intranet and internal email system
Wrote and edited articles for Insight, GRU’s customer newsletter that reaches 93,000 residents
Developed a website for the new Sweetwater Wetlands Park and planned a ribbon-cutting ceremony to open the park
August 2013 - May 2014
CONTRIBUTING WRITER, THE INDEPENDENT FLORIDA ALLIGATOR
Pitched and published stories in University of Florida's student-run newspaper
May - August 2013
MARKETING COORDINATOR, BREVARD AND VOLUSIA CATHOLIC SCHOOLS
Wrote and helped design brochures for seven schools, which were then used as a primary marketing tool
Crafted updates and content for two Facebook sites, resulting in an increase of 100+ followers
Revised and added content to Brevard and Volusia Catholic WordPress website
May 2015
EDUCATION: UNIVERSITY OF FLORIDA
Bachelor of Science in Public Relations
Minor in English
Awarded Dean's Cup for Scholarship and Florida Public Relations Association Award from UF College of Journalism and Communications.